free delivery for launceston area

our story

Andre and Tom escaped corporate life in Hong Kong and took ownership of Florage Launceston in early 2022.  Covid, lockdowns, separation from family and friends, disruptions to work and life pushed us to make our ‘will happen one-day’ plan to be fast tracked, and now here we are, loving Launceston and Tassie life.  

Our vision is to deliver happiness, joy and comfort every day to our customers, our suppliers and their loved ones.  We want to have less impact on the environment, and we love helping people make other people happy.  We are passionate about our part in sharing the love of flowers and food.

Andre brings years of creative experience to Florage Tasmania, with a long career working in design for luxury retailers including Gucci, Chanel and Burberry.  He is a qualified architect and has run his own Interior Design and Styling business. His passion for fresh flowers was enhanced by training in floristry at Hong Kong Academy of Flower Arrangement, accredited through I.A.F. European Certifications with Kunstmuseum Den Haag, the Netherlands, which inspired us to purchase Florage.  Andre has now transformed Florage into a Designer’s Choice florist, where he creates unique one-of-a-kind arrangements of the freshest seasonal blooms, especially for you.

Tom happily said goodbye to 20-years working in finance and banking. The change from an office desk in Hong Kong, to being surrounded by flowers, smiling customers, working with growers and local producers is a dream come true.  Sending our Tasmanian Hamper Co. hampers to places far and wide to experience amazing Tassie produce, and driving around town delivering fresh flowers, colours and gifts to delighted recipients are the highlights of his week.

We exclusively use high-quality locally produced Tasmanian merchandise in our hampers and we are passionate about helping local producers to share their goods with a broader audience, especially on the mainland and overseas.

Last but not least are the pillars of Florage Tasmania.  After being dragged from Australia, around Asia, and now to Tassie, Ella and Louis are happy and settled in our forever home of Launceston.  They can be found lounging in the store most days and will usually get up to greet customers with a friendly sniff and lazy wag of the tail.

We respectfully ackowledge that our small business operates on the stolen lands of the palawa people, original and ongoing custodians of this island, lutruwita. We honour and pay our respect to elders past, present and emerging.

Always was, always will be, Aboriginal land.

our footprint

We are working hard to be Tassie’s leading eco-friendly florist and hamper business.  Eco and socially responsible floral design isn't always easy, but is something we are striving to achieve.

see what we're doing